As the author put it, this is the age of Sport. Everyone is involved in it. People of all age groups, all genders, all races and religions are interested in sport. Any form of sport, competitive or not, is seen as a sport. As such, everyone wants to be involved in it. It is true that, in the years before modern culture, sport was a "niche," and as the author put it, a big niche, but a niche nonetheless. This is true, and for a long time, people also did not see sport as a part of their lives, but simply an action, something they went through for the sake of it.
People are also more interested in being healthy, and health involves some form of work. This has also lead to the domination of sport. Sports are now seen as a way of making oneself healthier. People are therefore more encouraged to work out, and the easiest way to work up a sweat is obviously football, or any other form of sport for that matter. Since health is being seen, increasingly, as a necessity, the method of obtaining it in a fun and easy way is seen as being valuable and is hence more dominant. Sport is also regarded as an art form by many, and rightfully so. Sport allows us to explore all our emotions, utilize our body for a "higher goal."
Sport also gives people a sense of belonging. Since people both participate in and watch sports, they are more involved in it. As they say, "You'll never walk alone." Thus, as the author put it, you are more involved in this cultural event that is much unlike any other, since you are inclined to watch it and take part in it. The thrill of the sporting event, and the idolized players, all draw members of the public to watch the sport. All people of the world are banding together, and watching and playing sport. Hence, sport transcends cultures, religions, and language. It has become so dominant, that you could even toss a ball between two boys who are fighting and watch them turn into friends, to play a match.
These are all indications that sport has become globalized and dominant.
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